The Design MVP
Prepared for The Shave Lounge
Your design.
Better platform.
Lower cost.
Migration
Proposal
2026
Proposal
2026
The Design MVP
Prepared for The Shave Lounge
The opportunity
Your site runs on WordPress 6.9.4 + WooCommerce, supported by Plesk hosting and a constellation of premium plugins. This setup works, but it is expensive to maintain, slow to optimise, and requires ongoing developer intervention for tasks that modern platforms handle automatically.
Rising plugin costs
Caching, SEO, security, backups, and CDN each require separate paid tools, totalling £275+ per year before hosting.
Performance is earned, not given
Hitting <200ms TTFB or 90+ PageSpeed on WooCommerce requires Redis, Nginx tuning, CDN setup, and constant maintenance.
Ongoing developer dependency
Plugin updates, PHP compatibility, database cleanup, and server config require a retainer of £75–200/month.
Not built to scale
Expanding to mobile apps, new regions, or new channels requires rebuilding from scratch on a fragmented stack.
Our proposal
We propose replacing your current stack with two best-in-class, managed platforms, each doing what it does best, integrated seamlessly.
Frontend
Your marketing site, brand pages, blog, and CMS, designed, hosted, and served from edge CDN automatically.
Ecommerce
Products, checkout, payments, and order management, on the world's most reliable commerce infrastructure.
Addressing your brief
Your technical brief describes everything needed to make WordPress perform well. On the proposed stack, none of these need to be configured they are platform defaults.
| Your requirement | How it is handled | Status |
|---|---|---|
| Page caching (4–8hr TTL) | Framer pre-renders all pages and serves from edge cache with optimal TTLs automatically. No plugin required. | Native |
| Object caching (Redis/Memcached) | Framer and Shopify manage all server-side caching internally. No Redis installation, no TTL configuration. | Native |
| Browser caching (CSS/JS: 1yr, images: 6mo) | Shopify sets 1-year cache headers on all static assets. Framer applies optimal headers per asset type automatically. | Native |
| CDN integration for images | Framer uses AWS CloudFront (20+ regions). Shopify uses Cloudflare (200+ PoPs). Both serve all assets from the nearest edge. | Native |
| WebP + adaptive image delivery | Both platforms auto-convert uploads to WebP/AVIF and serve device-appropriate variants. No Imagify or ShortPixel needed. | Native |
| Lazy loading for images | Lazy loading is applied to all images on both Framer and Shopify by default. | Native |
| Minification + HTML/CSS/JS compression | Framer minifies all assets at build time. Shopify applies Brotli compression. HTTP/2 and HTTP/3 used throughout. | Native |
| Nginx/Apache + gzip + ETag config | Not applicable. Both platforms are fully managed. No server access required or available. Everything is pre-configured. | Native |
| SSL + security (Wordfence equivalent) | Framer: TLS 1.3, WAF, DDoS protection, SOC 2 Type II. Shopify: Cloudflare DDoS, PCI DSS Level 1. No security plugin needed. | Native |
| TTFB <200ms | Framer sites typically achieve 50–150ms TTFB. Shopify Storefront Renderer averages 100–300ms globally. | Achieved |
| PageSpeed score ≥90 | Framer scores 80–95+ on desktop; 75–90 mobile. Optimised Shopify stores hit 85+ mobile consistently. | Achieved |
Cost comparison
Estimates below are based on a typical mid-tier UK WooCommerce setup with 20–100 products and £5,000/month in ecommerce revenue. All figures in GBP.
| Item | WordPress (now) | Framer + Shopify |
|---|---|---|
| Hosting / platform | £24–60/mo | £19/mo (Shopify Basic) |
| Frontend hosting | £24/mo (Framer Pro) | |
| Caching plugin (WP Rocket) | £4/mo | £0 (built-in) |
| SEO plugin (RankMath Pro) | £7/mo | £0 (built-in) |
| Security plugin (Wordfence) | £8/mo | £0 (built-in) |
| Backup plugin (UpdraftPlus) | £5/mo | £0 (built-in) |
| CDN (Cloudflare Pro) | £16/mo | £0 (built-in) |
| Framer–Shopify integration | £5.99/mo | |
| Developer maintenance retainer | £300–400/mo | £100/mo |
| Monthly platform total | £364–500/mo | £148.99/mo |
On transaction fees: switching from PayPal-only (2.9% + 30p) to Shopify Payments (2.0% + 25p) at £5,000/month revenue saves approximately £53/month, an additional £636/year. Shopify Payments also unlocks Apple Pay, Google Pay, and Shop Pay, which are proven to increase checkout conversion rates.
Delivery
We will rebuild your site in Framer using your existing design as the foundation. No redesign, no visual disruption. Your brand stays exactly as it is; we just move it to a significantly faster, cheaper, and more scalable platform.
Weeks 1–2
Audit + Shopify setup
Site audit, product + content export, Shopify store provisioning, Shopify Payments configuration.
Weeks 3–6
Framer rebuild
Rebuilding your existing design in Framer, page by page, with the Shopify integration connected throughout.
Week 7
SEO migration + QA
301 redirects, Google Search Console handover, sitemap submission, cross-device testing, and performance benchmarking.
Week 8
Go-live
DNS cutover with zero downtime. 7-day post-launch monitoring included.
Ready to move forward?